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SketchFactor is a community-driven navigation app that gets you where you need to go on foot.

SketchFactor at Work


SketchFactor Arrives in the Amazon Appstore

SketchFactor, a community-driven navigation app, goes live with a one-week Android exclusive on Amazon’s Appstore today

The app relies on you sharing sketchy moments and public data like crime and 311 reports to get you where you need to go on foot. 

SketchFactor is one of the featured apps in the Amazon Appstore

Whether you’re exploring your own city or traveling to someplace new, be sure to check out SketchFactor before you embark on your journey.

“We’re delighted to be a featured app in the Amazon Appstore and to launch our Android version exclusively on Amazon Appstore,” remarked SketchFactor Co-Founder and CEO Allison McGuire. “With this app, we’re empowering walkers with the information they need to explore cities on their terms.”

“The sketchy navigation app provides an innovative travel experience for customers,” said Steve Rabuchin, Vice President, Amazon Appstore.  “We’re thrilled that SketchFactor has provided their app as an Android exclusive to the Amazon Appstore.”  

SketchFactor enables you to pinpoint sketchy—weird, dangerous, or tips—experiences, vote on others’ stories, and get walking directions. 

Instead of heat mapping large data sets like crime, painting large parts of cities as “bad” or “good”, SketchFactor pinpoints the exact street, alley, or corner where sketchiness occurs.

“We were hoping to get 10,000 users in three months. We got 60,000 downloads in four days. We’ve been completely blown away by the response,” noted SketchFactor Co-Founder and CTO Daniel Herrington.

SketchFactor reporters share stories that range from the serious to the downright bizarre. App users rate their experiences on a SketchFactor scale of 1 - 5, 5 being the most sketchy. 

Some SketchFactor stories around the US:

Commerce, TX: “Ducks here are ruthless. They will stop at nothing to get your bread. Watch out for these weird ass turkey-duck things too. They do this weird head bob thing and sound like they have asthma. Bad area.”

San Francisco, CA: “Saw a man beaten and mugged. Scary and violent. Lots of people on the street but no one seemed to care. This street is fine in daytime. But avoid in evening.”

New York, NY: “Google Maps will tell you to walk down this street. Don’t do it! It’s like walking down the highway. Take a longer stroll through Central Park. Much nicer.”

SketchFactor is available on the Amazon Appstore and iPhone’s App Store. It is forthcoming to Google Play.


SketchFactor is a community-driven navigation app that uses crowdsourcing and publicly available data to get people where they need to go on foot.



Allison McGuire, Co-Founder & CEO, SketchFactor

(888) 275-2711